How do I Follow-Up With Leads?

While only a tiny fraction of sales leads close quickly, data shows that 40% of leads close eventually with persistent and thorough follow-up. Lead management software makes this easier by taking the guesswork out of your sales approach. When you can rely on your software to help you know who to call or email next, remind you of calls and appointments, and push you to work leads through the sales cycle, it makes it easy to be successful.

• Make contact attempts and record results. Every second counts, because sales leads are competitive. Research shows that 78% of leads that convert, eventually convert with the company that contacts them first. Smart companies know this and consistently are contacting leads within minutes or even seconds, how can you compete without automatic lead distribution?
• Monitor progress towards closing the deal. People become sales leads when they actively assert their interest in your product or service. That's why it is critical to reach them when they are still engaged and actively looking to buy. In fact, our data shows that leads convert 22 times more often when leads are contacted in five minutes or less.
• Smoothly pick up where you left off. Give every prospect the attention that they need-every time. Make sure that each lead has an owner, right away. Ensure that your salespeople treat your customers in the way that they want to be treated.
• Identify problems and direct attention where it is most needed. When leads are received by email, stored in paper files, Excel sheets, or CRM systems, they are often neglected. When you distribute leads automatically, sales agents are notified that they have a new lead that requires work and are continuously prompted to perform the most effective follow-up actions.