How Do I Assign Leads?
Sales performance is all about speed. Consistency is all about ease-of-use. Lead management makes it fast and painless to get your leads to your salespeople right away.
Why is automatic lead distribution critical to sales success?
- Promote faster speed-to-contact. Every second counts, because sales leads are competitive. Research shows that 78% of leads that convert, eventually convert with the company that contacts them first. Smart companies know this and are consistently contacting leads within minutes or even seconds, how can you compete without automatic lead distribution?
- Improve lead conversion. People become sales leads when they actively assert their interest in your product or service. That's why it is critical to reach them when they are still engaged and actively looking to buy. In fact, our data shows that leads convert 22 times more often when leads are contacted in five minutes or less.
- Provide Consistent service and follow-up. Give every prospect the attention that they need-every time. Make sure that each lead has an owner, right away. Ensure that your salespeople treat your customers in the way that they want to be treated.
- Eliminate wasted leads. When leads are received by email, stored in paper files, Excel sheets, or CRM systems, they are often neglected. When you distribute leads automatically, sales agents are notified that they have a new lead that requires work, and are continuously prompted to perform the most effective follow-up actions.
- Reduce management strain. Why waste time and energy keeping track of new leads, old leads, lead assignments, and other sales management details? Lead management software eliminates the time and effort required to keep track of prospects, and fairly and efficiently distributes them to salespeople.
- Reduce sales strain. Sales people are most effective when they are selling, not managing, record keeping, or filing. Lead management makes it easy to stay on top of prospects, because it automatically notfies your sales team when they need to jump on a hot lead or follow-up with a hot prospect.
Need more advanced lead distribution? Want to take advantage of customizable, push, pull, and hybrid lead distribution based on custom business rules? Learn about our Small Business and Enterprise lead management solutions.